Let’s face it, as a private school administrator, it can be challenging to develop a school marketing plan, let alone a digital marketing plan. How do you know if your plan is as thorough and effective as possible?
To alleviate some of that anxiety, we've produced this guide to help you, the Christian private school administrator. It will walk you through the process of developing a marketing plan that leaves no stone untouched.
Let's look at the eight most essential components of a complete marketing plan for the 2022-2023 School Year to prepare you for the 2023 enrollment season.
Are you struggling to increase your private Lutheran school’s enrollment? Are you worried about increasing your enrollment now that things are starting to open back up? If you aren’t alone, many private schools are in the same situation. The problem isn’t the aftermath of the pandemic or low enrollment. To be honest, it is more than likely your marketing efforts are inefficient.
Here are sixteen strategies to boost your Lutheran school’s enrollment:
Isn’t it amazing how simple it was to promote your private school? Not too long ago, you could just mail out a brochure or postcard to interested families and then sit back and wait for the phone to ring and admissions appointments to be set. Unfortunately, that is no longer the case.
Private schools like yours need to have a marketing plan to market to a more savvy audience. Prospective families have an extensive list of criteria for a school for their children; they want their children to receive an excellent education at a price they can afford, and of course, like any parent would, they only want the best for their child. Private schools are in a competitive field, but marketing is a problem for many.
As a Christian private school, how can you get the word out about your school? The simple answer is, and dare I say this, marketing your school like a business. Before you think I have gone crazy, think about it this way. A typical business markets its services. As a private school, you are just selling the business of education.
Therefore, marketing attracts prospects, prospects become students. However, marketing entails more than simply publicizing your school’s name. The U.S. Small Business Administration (SBA) says that marketing must establish a connection:
Using CRM software in your LCMS Private School will help with your student and caregiver relationship management concerns and help manage your prospects. Thus making your K-12 private school inbound marketing efforts a prolific lead-generating machine and improving student and parent satisfaction through a streamlined admission process.
