You and I both know that every private school has its “unsung heroes,” like the custodians, instructional aides, volunteers, and community partners. Just as these individuals work behind the scenes to ensure that your school runs smoothly and that students have the resources they need to succeed, backlinks are the unsung heroes of the web.
But what are backlinks? You want to think of a backlink like a vote for your private school website. When another website has a link to your website, such as a community partner or "mommy blog," it's like they're saying, "this website is good, and people should check it out." The more votes (backlinks) a website has, the more popular it is and the higher it will appear in search engines like Google. Think of it like a popularity contest online. The website with the most votes (backlinks) wins!
I say they are the unsung heroes because they play a crucial role in how search engines like Google determine the relevance and authority of your website. This goes back to the Expertise, Authority, and Trustworthiness (E-A-T) that Google is looking for.
This post will delve into the world of backlinks, explaining what they are, why they're important, which kind will help your Google Ranking, good and bad link practices, and strategies for generating backlinks for your private school.
Written By: Adam Bennett | February 06, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
According to Statistica, In 2022, global content marketing industry revenue was estimated at roughly 76 billion dollars, projected to increase to over 88 billion in 2023. Suffice it to say the worldwide content marketing sector has snowballed in recent years. Therefore, content marketing will remain essential to your private schools’ marketing mix.
Private schools like yours must use many different types of content outlets for marketing your school effectively; these include but aren’t limited to:
- Blogs
- Infographics
- E-books
- Email Newsletters
- Print Newsletters
- Social Media Posts
- Videos
- Podcasts
- Testimonials and Reviews
- Paid advertising (PPC and Social Media Ads)
Private school marketers and administrators that can anticipate content marketing trends and changes in audience behavior will be able to alter their marketing strategies and make the best investment in resources and time. To increase growth, private school marketers must be aware of the ever-changing world of content marketing.
When done correctly, digital and content marketing attract new parents and caregivers to your site and increase searches and questions. So how can you market your school the right way with content? Here are the top seven content marketing trends that private school marketers should be aware of.
Written By: Adam Bennett | January 16, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
It has happened to me countless times, private school marketers and administrators obsess over the school’s home page. While this is somewhat justifiable, you must realize that most searchers are unlikely to see your private school’s homepage. The reason is that the search engines will serve the page most likely to match the searcher’s intent. Therefore, you need to consider your website and each page of it as more like the books, chapters, and pages of the Bible. When you pick up the Bible to read, you typically don’t start in Genesis and read it straight through to Revelation. You jump in and around, and your website is no different. This is where landing pages come into play.
In this post, I will give you a basic understanding of what a landing page is, the different types, and how they can be used for your private school digital marketing campaigns.
Written By: Chad J. Treadway | January 11, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Any private school marketing message aims to get prospective students’ parents to commit to a tour, so you can show them how good your school is. But what happens when you get them to your school’s website? How do you get them to engage more and ultimately raise their hand for a tour? To do this, you need effective call-to-action items.
Written By: Adam Bennett | January 09, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
