An internet marketing plan is an essential component of a private school’s total marketing mix. If you’re a private school principal, administrator, or board member and entirely new to online marketing for private schools, getting started might seem like a daunting process as internet marketing is constantly evolving.
Independent school marketing may include numerous offline local advertising approaches. Still, to optimize enrollment in today’s economy, a school must incorporate a good share of internet marketing strategies.
Written By: Adam Bennett | May 10, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you struggling to attract and retain students in today’s competitive education landscape? Are you worried about enrollment for the 2023-2024 school year? If so, you’re not alone. With so many options available to families, standing out from the crowd can be challenging. But fear not because effective marketing can make all the difference.
Therefore the question becomes, how are you marketing your private school? Are you using your “tired and true” methods of marketing your private school, such as bragging about student-to-teacher ratios and strategies for educating the whole child?
If you answered yes to those questions, you need to evaluate your thinking. Frankly, your private or independent school is under a new microscope. The communications and school marketing strategies that used to work for your school didn’t work during the pandemic years, and they won’t be working in 2023 and beyond.
The way parents find private schools has completely changed. Your ideas must be modified, reimagined, or even abandoned to accommodate today's families' expectations.
Here are seven ideas of how to market a private school.
Written By: Adam Bennett | May 01, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
When running a private school, it can be challenging to stand out from the competition. Private schools can vary in size, but for this article, we will define them as schools with fewer than 500 students. With so many options available, how can your private school get noticed?
When running a private school, it can be challenging to stand out from all the other public and independent schools in your community. According to a study by the National Center for Education Statistics in the 2019–20 school year, almost 1 out of every 4 schools were considered private in the United States.
As we approach the 2023-24 school year, you may be looking at what you can cut to save money. Often marketing is one of the first things people look to cut. However, I am here to tell you that is the last thing you want to do.
While traditional advertising methods can be costly and nearly impossible to measure, private schools have never had more accessible access to low-cost, measurable marketing tools. The best way to market your school may be much more accessible than you think. Here are some of my top ten tips to help you market your private school effectively:
Written By: Adam Bennett | April 19, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school principal, administrator, or board member, you may be wondering the best ways to market your school. The problem is that promoting your private school was as easy as sending out brochures or postcards to families. Then you could sit by the phone and wait for it to ring with eager parents begging for appointments. The harsh reality is that these traditional marketing methods simply don’t work as they once did.
Today we live in an increasingly crowded and noisy online space with private schools vying for the attention of families searching for the best education for their children. Families have more options than ever, and information is thrown at them everywhere. It can be challenging for a private school to break through the noise and reach the parents looking for the right fit for their family.
The question then becomes what can you do to ensure your private school gets noticed and makes a real impact in the minds of parents making decisions about their children’s education.
One surefire way to increase your chances of getting recognized and gaining more students is through content marketing.
Written By: Adam Bennett | April 03, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
