As a private school marketer or principal, you know that your website is one of your most powerful tools for engaging prospective families, current students, and alumni. But once you’ve captured their attention with compelling content, how do you encourage them to take the next step in their journey with your school?
The answer lies in crafting compelling calls-to-action (CTAs). These small but mighty phrases are designed to prompt your website visitors to engage further with your K-12 private school, whether that means requesting more information, signing up for an event, or making a donation.
In this post, we’ll share our top tips for creating calls-to-action that convert, along with examples of phrases that have worked well for us. Whether you’re a seasoned K-12 private school marketer or just getting started, these strategies will help you take your website to the next level.
Please note: We will be using Greenfield Academy as a fictional private school used for illustrative purposes only. However, their success story is a testament to the power of well-crafted CTAs. By strategically placing CTAs throughout their website and tailoring them to specific audiences, they’ve been able to increase enrollment inquiries, boost event attendance, and even inspire more alumni giving. This should inspire confidence in your own marketing efforts.
Written By: Adam Bennett | August 21, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school administrator, marketer, or decision-maker, you're constantly seeking ways to enhance parent engagement. Ever wondered how to tap into the minds of your school’s most crucial stakeholders? Brace yourself, because we’re about to unveil the secret weapon that can transform your parent communication strategy: surveys! These powerful tools can revolutionize your approach, leading to improved parent satisfaction, increased enrollment, and a more transparent, data-driven decision-making process.
Written By: Adam Bennett | August 19, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Tell me if this scenario resonates with you: You've just spent hours crafting the perfect email newsletter to keep your parents informed about upcoming events and important updates. You hit “send” with a sense of accomplishment, only to find out later that half of the parents never even opened it! Sound familiar? If you're struggling to keep up with the ever-changing communication preferences of parents, you're not alone.
In today's fast-paced, technology-driven world, parent communication preferences evolve faster than your the veteran teachers VHS collection. As a private school leader, it's crucial to stay on top of these changes and adapt your strategies accordingly to effectively engage parents and foster student success. But don't worry, we've got your back! This article will provide you with in-depth insights and actionable tips to help you navigate the shifting sands of parent communication. So, grab a cup of coffee, and let's dive in!
Written By: Adam Bennett | August 19, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a K-12 private school decision-maker or marketer, you’re constantly seeking ways to elevate your school’s brand, attract the right families, and increase enrollment. A critical aspect of achieving these goals is developing and executing a strong digital marketing strategy that tells your school’s unique story. However, with limited resources and a multitude of responsibilities, you may find yourself at a crossroads: should you build an in-house marketing team or outsource to a specialized agency?
In this blog post, we’ll explore the pros and cons of both approaches and reveal why outsourcing your K-12 private school’s digital marketing efforts may be the key to unlocking your storytelling potential and driving meaningful results. We’ll also provide guidance on how to choose the right digital marketing partner and share real-world examples of K-12 private schools that have successfully outsourced their marketing efforts.
Written By: Adam Bennett | August 14, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
